The Challenge
Paperclip has spent more than three decades building trusted data security and document management solutions for Fortune 1000 companies in financial services, insurance, and healthcare. Their team knows the market cold—but they're a lean organization, and that expertise was trapped in the day-to-day.
The marketing team had clear strategic direction and deep product knowledge. What they didn't have was the capacity to execute consistently across every channel. Content calendars slipped. Campaign optimization got deprioritized. The website needed updates for key verticals, but other work kept taking precedence.
This is a common pattern for established B2B technology companies: the people who understand the business best are too embedded in operations to drive the marketing engine at full speed. Paperclip didn't need a traditional agency that would require constant handholding. They needed a partner who could move fast, learn their business quickly, and extend their team's reach without adding headcount.
Our Approach
AI-Augmented Marketing as a Force Multiplier
Dual Logic embedded with Paperclip's marketing team as an extension, not an outside vendor. The engagement covered the full spectrum of marketing execution—product marketing, content strategy, SEO, website development, and marketing operations—all delivered within roughly 50 hours per month of focused effort.
The key to this efficiency was systematic use of AI throughout every workflow. Rather than treating AI as a novelty, Dual Logic built it into the operating model from day one.
Deep research informed strategic positioning. AI-powered research tools enabled rapid analysis of emerging industry trends in data security and encryption, helping Paperclip establish authoritative thought leadership aligned with their brand strategy. What would have taken days of manual research was compressed into hours, with the team able to synthesize analyst reports, competitive intelligence, and market developments into actionable content themes.
Brand voice was captured, not manufactured. Before drafting any content, Dual Logic analyzed Paperclip's top-performing blog posts, landing pages, and marketing materials to extract the patterns that made their messaging resonate. This was supplemented by studying how the Paperclip team actually talked—the phrases they used in calls, the way they explained complex security concepts, the tone that felt natural to their culture. The result was content that sounded like Paperclip, not like it was generated by an outside agency or a robot.
Execution happened at scale without sacrificing quality. Content development leveraged Claude with MCP-connected tools for keyword optimization and competitive analysis. Campaign concepts were developed and refined using AI-assisted research. Performance data was analyzed and translated into actionable recommendations at a pace that would have required a much larger team using traditional methods.
This wasn't about replacing human judgment—it was about amplifying it. Paperclip's team brought the domain expertise and strategic direction. Dual Logic brought the execution capacity and AI fluency to move quickly across multiple workstreams simultaneously.
The scope expanded organically based on what the business needed. Early work focused on content marketing and website updates for key verticals like credit unions, insurance, banking, and wealth management. As trust built, the engagement grew to include marketing operations: retooling lead flow, implementing lead scoring, and creating more refined qualification mechanisms to ensure sales teams received genuinely qualified opportunities.
The Results
Measurable Impact Across the Funnel
The partnership delivered results at every stage of the marketing funnel.
Lead generation reached a sustainable rhythm, with the team consistently driving 50+ marketing qualified leads per month. The funnel itself was restructured with clearer definitions separating prospects from MQLs from true sales-ready leads, giving the sales team higher-quality opportunities and better visibility into pipeline health.
Paid media performance significantly outpaced industry norms. Google campaigns achieved conversion rates 2-3x higher than B2B SaaS benchmarks, while cost per lead came in at a fraction of industry averages—in some campaigns, 4-5x more efficient than the typical $125-$250 CPL for cybersecurity SaaS. LinkedIn campaigns drove high-quality awareness traffic, with performance data informing a strategic shift toward retargeting for that channel.
Content and positioning sharpened as the team developed focused industry messaging for Paperclip's key verticals and executed a steady cadence of SEO-optimized content. The homepage was revamped to better communicate Paperclip's value across their product suite, and campaign concepts were developed and refined with AI-assisted analysis throughout.
Perhaps most importantly, all of this happened without Paperclip needing to hire additional staff or manage a large agency relationship. The engagement demonstrated that a small, knowledgeable team—augmented by AI-enabled workflows—can operate at the output level of a much larger organization.
Looking Ahead
Paperclip continues to build on this foundation, with ongoing work including enhanced marketing analytics through PowerBI dashboards and continued content development for their SAFE encryption platform. The model has proven out: strategic expertise paired with AI-augmented execution creates sustainable marketing momentum without the overhead of traditional scaling.